WooCommerce SEO

WooCommerce SEO is regular SEO plus a set of store-specific problems that generic campaigns walk right past: filter URLs breeding by the thousond, product variations duplicating content, category pages with nothing on them but a grid. Fix those and stores often jump before a single link is built.

The store-specific work

• Category page strategy — categories are your money keywords’ landing pages, and bare product grids don’t rank. We build them out: intro content, internal links, proper heading structure — without burying products below a wall of SEO text.
• Faceted navigation control — filters and sorting can generate thousands of crawlable URL combinations that eat crawl budget and dilute everything. We decide what’s indexable and seal the rest.
• Product schema, complete — price, availability, reviews and shipping data marked up so listings earn rich results. Most stores run partial schema that qualifies for nothing; details under schema services.
• Duplicate handling — variations, tag archives and paginated series canonicalized correctly.
• Speed, store-grade — cart fragments and checkout scripts are WooCommerce’s notorious performance tax; we tune them under speed optimization.

Then the growth layer

Once structure is clean, links amplify honestly — the ecommerce link building playbook covers how category pages actually earn them. Product descriptions that rank and sell come from content writing.

On Shopify instead? Same discipline, different platform quirks: Shopify SEO. Store audits start with the free audit — mention it’s WooCommerce and we’ll run the store-specific checks.