How Groves GroundWurx Boosted Conversions by 23%

Client: Groves GroundWurx (grovesgroundwurx.com) · Industry: Construction & Excavation · Market: Hagerstown, MD · Services used: Website Design, On-Page SEO, Local SEO, Content Optimization

The challenge

Groves GroundWurx came to us with a website of basic pages — no dedicated service pages, no location-targeted content, no internal linking structure. Customers searching for excavation and land preparation in Hagerstown were landing on competitors’ sites instead. The brand did quality work in the field and had nothing online to show for it.

What we did

• Complete website redesign — a fast, professional WordPress build that finally matched the quality of their fieldwork.
• Service page architecture — dedicated pages for each core service (excavation, land prep, grading) targeting the searches customers actually make.
• Local SEO — Hagerstown-targeted content, Google Business Profile work and the citation layer that feeds Map Pack visibility.
• On-page and content optimization — titles, structure and internal linking rebuilt so every page supports the money pages.

The results

Conversions up 23% after the rebuild and SEO campaign — more calls and quote requests from the same market, driven by ranking for the excavation and land-preparation searches that previously went to competitors.

Results shown are from a real campaign, shared with client permission. Outcomes vary by market and starting point — see our results disclaimer.

Want this for your business?

This campaign combined website design, local SEO and on-page work — the same stack available to any local business. Start with the free audit.

Results shown are from a real campaign. SEO outcomes vary by market, competition and starting point — see our results disclaimer.