Citation Cleanup Service

Every established business drags citation debt: the old address from two moves ago, the tracking number some agency planted in 2019, duplicate listings competing with your real one. Each mismatch tells Google your business data can’t be trusted — and trust is literally the local algorithm’s job.

What cleanup involves

• The full audit — we sweep the citation ecosystem for every version of your business: wrong NAPs, duplicates, closed-location listings, name variants. There are always more than you knew about.
• Correction at the source — each listing claimed and fixed, or suppressed where correction isn’t possible. Aggregator-level fixes cascade corrections to the hundreds of small sites that syndicate from them.
• Duplicate merging — dupes get merged or removed properly, so their review history and equity consolidate instead of vanishing.
• The canonical record — one verified NAP everywhere, matched exactly to your Google Business Profile.

Cleanup before building — always

New citations layered onto contradictions just amplify the noise; it’s the most common wasted spend in local SEO. The right sequence is cleanup, then fresh building on the clean base — bundle both and we sequence it for you.

Timeline and proof

Directory review queues make this a 3–6 week process. You get the full before/after ledger: every listing found, its wrong data, its current corrected state. Moved recently, rebranded, or inherited an old marketing mess? This is the first local money you should spend — even before the campaign itself.